Clik here to view.
5 B2B Marketing Lessons from Shark Tank
Emmy-nominated “Shark Tank” on ABC is one of my guilty pleasures. If you haven’t seen the show, you’re missing out on a reality TV phenomenon that gives viewers a glimpse into the inner workings of...
View ArticleClik here to view.
39 Essential Content Marketing Facts
If you haven’t browsed Aberdeen Group’s Marketing Effectiveness & Strategy practice recently, you may not know about its volumes of content marketing related research. From the adoption of video...
View ArticleClik here to view.
15 Stats About Inbound Marketing To Make You Sound Smarter In Meetings
I have always thought that inbound marketing is the natural evolution of marketing; it is web marketing; it is content marketing; it is digital marketing; it is partially social media marketing; it is...
View ArticleClik here to view.
22 Essential Facts About the State of Marketing Automation
Marketing automation has become mainstream in 2014, and a new report from Aberdeen Group reveals the state of its adoption by marketers from a survey conducted earlier this year. These stats show that...
View ArticleAre These 5 Mistakes Preventing Your B2B Marketing Success?
I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of...
View ArticleClik here to view.
The Impact of a Customer-Centric B2B Marketing Team
Close your eyes. (Well, not really, or this is a highly ineffective blog post.) Imagine your typical workday. After the coffee, after the commute, sitting down at your desk and starting on that giant...
View ArticleGuess Who: 5 Signs You Don’t Know Your B2B Customer
Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more....
View ArticleClik here to view.
You May Be Surprised at the #1 B2B Marketing Responsibility of 2016
In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). Managing “marketing technology...
View ArticleI Have to Be Honest About These 3 B2B Marketing Red Flags on Valentines Day
Relationships are full of red flags. Maybe it’s a lack of trust, or poor communication. Maybe you just aren’t compatible. If you’ve ever seen a red flag and experienced the resulting breakup, you know...
View ArticleClik here to view.
Why Personas Fail
There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in...
View ArticleClik here to view.
We Asked 14 Marketers How to Make It Happen as a Woman in Business
This Sunday, March 8th, is International Women’s Day – a holiday observed since the early 1900’s when expansion and new ideas in the industrialized world led to a massive change in the conversation...
View Article5 Things Your Business Must Consider About Outsourcing Customer Research
Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. In 2016 B2B marketers predict that understanding buyers will be...
View ArticleClik here to view.
The Reason Only 3% Of Enterprise B2B Marketers Are Very Effective
Drumroll please….the reason only three percent of enterprise marketers in a recent ANNUITAS study claim to be “very effective” when it comes to demand generation…. is… Marketing is tough. Okay, that’s...
View ArticleClik here to view.
What’s the Difference Between Buyer, Customer, and User Personas?
At its very basic level, a “persona” is a character. The term is derived from Latin, where it originally referred to a theatrical mask. Personas in the world of music refer to an artist assuming a role...
View ArticleClik here to view.
What’s Old Is New Again: 3 Examples Of Companies Being Customer-Centric
I can’t believe Jurassic World is out again in theatres. I saw a great meme recently that asked “What year is it!?” The truth is, it’s a classic story with an awesome premise. Re-living the Age of the...
View ArticleClik here to view.
6 Reasons Your Buyer Personas Are Wasting Sales Time
Time is money, especially in Sales. Are your personas wasting precious Sales time? In the marketing realm, buyer personas have been celebrated as a means of driving more relevant content, campaign...
View ArticleSales Won’t Let You Near “Their” Customers – What Do You Do?
Do you ever overhear couples having a fight in public? We’ve all been there. (Let’s be honest, we’ve all likely been in of those fights before.) It happens. It’s cringeworthy. Dirty laundry is aired,...
View ArticleClik here to view.
The Leading Cause of an Ineffective Demand Generation Strategy
Drumroll please…the reason only 3% of enterprise marketers in a recent ANNUITAS study claim to be “effective” when it comes to demand generation…is…marketing is tough. OK, that’s not the real point of...
View ArticleClik here to view.
15 Questions to Ask in Your Next Persona Interview
People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas. The light at...
View ArticleHumanize Your Buyer Personas With The Most Common Names Per Profession
What’s in a name? that which we call a rose By any other name would smell as sweet; One habit I find fascinating in the world of buyer personas is the model and naming convention that has become a...
View Article
